Help Others Take an Interest in You:
Be a Purple Cow!

By Debra K. Traverso

Copyright 2011 by Debra Traverso, OneCall
All rights reserved in all media.

The content of this article may be forwarded in full without special permission provided it is used for nonprofit purposes and full attribution and copyright notice are given. For all other purposes, contact Debra Traverso at

Remember this children’s nursery rhyme?

I never saw a purple cow
I never hope to see one
But I can tell you this right now
I'd rather see than be one.

Whoa—Ignore that thought!

Being different may be a horrible thought when you are a child or teenager, but it’s absolutely essential if you are an entrepreneur!

Being different helps others to take an interest in you.  It distinguishes you from the competition.

Picture it: you're driving down the road with your family

Suddenly from the back seat your child yells, "Mommy, Daddy, look at the cows."

You screech on the breaks.  Every head in the car turns to see a beautiful field of brown cows.

For the first second you think, “Awe, aren’t the pretty?”

But then you think, “Wait, they all look alike...they're all brown.  There's nothing different about them.”

Then you realize: “Ahah!! If one of those cows was, say, that cow would get the attention!  That cow would stand out."

So I ask you:  Are you a brown or a purple cow?  A brown or a purple entrepreneur? A brown or a purple boss? Or manager? Or business owner?

I encourage you to be purple so that you stand out in your work. 
I'm guessing that you started your business with your purple side.

Probably someone fell in love with you once because of your purpleness. 

Your purpleness is what you can offer to others to make it easier for them to ask you questions and to get to know you....which will help the communication. So give your purpleness freely.

Rewrite your rhyme to be:

I am a purple cow
I always plan to be one
And I can tell you this right now
I'd rather be than see one!

May you relish in your purpleness!

And remember, you can always distinguish yourself with Mobile Manager. Check it out!

Copyright 2011 by Debra Traverso, OneCall
All rights reserved in all media.


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